Harpoon ipa enjoy before date12/13/2023 I have done a study that strongly suggests this beer will be well past it’s peak after sitting at room temperature for three months. Assuming proper storage that might be realistic, but I’ve seen giant, room temperature displays of this beer sitting for months at local package and grocery stores. If you do use a best-by date it should be realistic: A prominent national brewery released their New England Style IPA with a single date code, which represented a date 3 months after the beer was packaged (this was not clearly marked on the can).That is fine as long as the date is clearly designated as a best-by date. I know some brewers prefer best-by dates because there is some confusion about the shelf life of different styles (a porter will taste great for much longer than a NEIPA). That can be exceptionally confusing to a consumer trying to determine how fresh the beer is. If it’s a best-by date that should be clearly noted: I’ve seen a few breweries that print just a single date on the cans, but it’s a best-by date not a packaged on date. The date printed on the can should be the date the beer was packaged.I also keep a wide variety of beers in my fridge and do the best I can to consume them fresh, so it helps to know how old each can of beer is. The date should be on every can: Lots of bottle shops allow the purchase of individual cans, so date stamps on the outside of a 6-pack or 12-pack box or only on one can from a 4-pack are not very helpful.If you packaged a beer today than the numbers 02-21-19 should be on the can. A clear, easy to read date: No tiny fonts, no codes I need to decipher or look up online. Here is what I am looking for in every can of hoppy beer I buy going forward: It is also short sighted, if a new customer tries an old version of a hoppy beer they probably aren’t trying beer from that brewery again. Not including the date codes is a clear sign that the brewery cares more about pinching pennies than about getting the highest quality product into the hands of every customer. If the beer isn’t dated how are distributors and bottle shops supposed to know how old it is? I know that many breweries are diligent about freshness, making sure that their partners in retail quickly pull any beer that is past code, but that only works if you know how old the beer in question is. Date codes also show that the brewery cares about their customers always drinking the highest quality version of their product. I hate being the guy checking the bottom of every can before purchase, but it is much better than being the guy dumping out disappointing beer because it is clearly past code. If a brewery doesn’t take the time and effort to date code their beer I am not buying it. So I am done, this weekend was the last straw. No code might be an excellent and hugely underrated Pearl Jam album, but it is also one of my biggest pet peeves in the world hoppy beer. If the can had a packaged on date that was months old then it would have been my mistake for buying old beer or letting it sit in the fridge too long, but that wasn’t the case. In this case I checked the bottom of the can to see how old the beer was, and the can bottom was blank, no date code anywhere. Every IPA fan knows that letdown, you expect that pungent aroma that gets your mouth watering, but instead you get barely anything and you know the beer is going to be a disappointment. A bigger inhalation confirmed what I feared, I didn’t even need to taste the beer to know that it was well past it’s peak (although the first sip confirmed my suspicions). I took a quick whiff to check for that pungent burst of hops that made me fall in love with hoppy beers and I got almost nothing. I opened a can of NEIPA from a brewery that has produced a number of beers I enjoyed in the past.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |